Sales process · Blog

Practical guides to finding, scoring and winning business customers in Lebanon and the Gulf.

WhatsApp follow-up messages for B2B sales: Meta's rules, timing and templates

WhatsApp is where many B2B conversations in Lebanon and the UAE actually happen. Here are Meta's rules for following up, when to send each message, and templates you can adapt.

Nov 86 min read

Weekly sales pipeline review: a 30-minute routine that keeps deals honest

A pipeline full of deals that will never close feels reassuring and plans badly. A 30-minute review, run the same way every week, keeps it honest. Here is the agenda, the stage rules and the questions to ask.

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